Wednesday, October 8, 2014



New York, NY-October 8, 2014 Empress Media Asset Management, LLC announced today that it has joined the Active Archive Alliance -- a collaborative industry association formed to educate end user organizations on the evolving new technologies that enable reliable, online and efficient access to their archived data.

Organizations are archiving increasing amounts of data as they grapple with data growth, retention, compliance rules and the need to leverage the knowledge and information within their organization. As organizations archive more data, the challenge of accessing that data when needed has intensified.  Active archive solutions resolve this issue by turning offline archives into visible, accessible extensions of online storage systems – enabling fast, easy access to all data.

According to COO David Miller, “Empress is very excited to join with the other data storage industry members of this organization to promote active archive. Our goal has always been to provide quick and easy access to vast amounts of video and other content in different systems and different locations.”

An active archive is a method of tiered storage which gives a user access to data across virtualized file systems. To achieve ubiquitous accessibility and lower TCO, information is seamlessly migrated   between multiple storage systems and media types including solid-state drives, hard disk drives, cloud, tape technology, and optical disk. Active archives are ideal for companies that regularly manage high-volume digital assets or face exponential data growth, as it provides a cost-effective way to store large amounts of data with high reliability and accessibility.

The eMAM™ system from Empress Media Asset Management is a full featured media asset management system designed to organize, tag, search, collaborate, approve, distribute, and archive digital content. With flexible deployment options, scalability, and universal accessibility, the eMAM system provides complete integrated workflows to meet the needs of its diverse customers.
 “We are pleased to have Empress Media Asset Management join the Alliance in our effort to provide IT administrators with information and solutions for active archive strategies. We’ve seen great interest and growth for active archives particularly in the media and entertainment industry, so the addition of Empress Media Asset Management is a perfect complement to our existing member base. We continue to bring together best-of-breed technologies that empower organizations to meet their data archiving needs,” says Alliance board member, Peter Faulhaber of Fujifilm.

The mission of the Active Archive Alliance is to align the education and technologies needed to meet the rapidly evolving requirements for data archive. Please visit for more information about the Active Archive Alliance and to become a member.

About The Active Archive Alliance
The Active Archive Alliance is a collaborative industry alliance dedicated to promoting active archives for simplified, online access to all archived data.  Launched in early 2010 by founding technology partners Dell, FileTek, Inc., QStar Technologies, SGI and Spectra Logic Corporation, the Active Archive Alliance is a vendor neutral organization open to leading providers of active archive technologies including file systems, active archive applications, cloud storage, and high density tape and disk storage, as well as individuals and end-users. Active Archive Alliance members provide active archive solutions, best practices, and industry testimonials so that organizations can achieve fast, online access to all their data in the most cost effective manner. Active Archive Alliance members include Cleversafe, Crossroads Systems, Dell, DataDirect Networks, Empress Media Asset Management, Fujifilm, HP, QStar Technologies, Quantum, Scality, Seven10, SGI and Spectra Logic. Visit for more information.

About Empress
Empress Media Asset Management, LLC is a privately held company providing digital asset management and workflow management solutions for broadcast, media, and corporate clients including its eMAM Online, eMAM EZ, eMAM Vault, eMAM Workgroup, and eMAM Enterprise product lines. It is part of the Empress family of companies, which includes Empress Cybernetic Systems Private Limited, specializing in customized software development, and Empress Media Inc., one of the largest distributors of blank recording media and supplies. For more information visit

Media Contacts
Active Archive Alliance                                               
IGNITE Consulting
Meredith Bagnulo, 303-513-7494
Linda Dellett, 303-439-9398

Empress Media Asset Management
Chris Guli

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