Thursday, April 9, 2015

Empress is showcasing advanced integration with Adobe Video at the National Association of Broadcasters convention

Las Vegas- April 9, 2015:  Empress Media Asset Management, LLC (Empress) will demo the latest version 3.6 of its flagship eMAM™ platform featuring integrations with Adobe® Premiere® Pro CC and Adobe® Anywhere at the National Association for Broadcasters Convention booth SL13913.  eMAM is a media asset management software system providing a feature-rich online digital library with best-of-breed integrations to provide complete workflow process solutions for its customers.  eMAM unites different on premise, cloud, and archive storage systems, at multiple locations, with different workflow systems, all united into one system with web or tablet access.

Adobe Premiere Pro CC is a market-leading video editing system.  eMAM provides an extension panel inside the editor’s desktop, showing all of the managed projects, categories, and individual assets regardless of location. Editors can search and browse the content, pulling only required native resolution media to local storage for editing. Editors can also export content to eMAM for review and approval, email and social media sharing, digital delivery and archive. eMAM users worldwide can collaborate with editors by creating or adding to projects, marking, sub-clipping and rough cut editing directly from the tablet or web interfaces. Recent improvements include transcoding control, project versioning, tagging, and improved metadata processing.

Adobe Anywhere is a revolutionary advance in worldwide collaborative editing. Editors and loggers worldwide can collaborative simultaneously with native resolution content using standard connections and hardware. Optimized for Anywhere, eMAM adds tiered storage, archive management and ingest to an Anywhere environment, allowing other users worldwide to collaborate on shared productions from the intuitive eMAM interface. Empress has teamed with many of the Anywhere technology and integration partners worldwide to provide complete solutions for the growing number of major institutions interested in the system.

David Miller, COO of Empress commented, “With a philosophy of open architecture and support for third party integrations, the Adobe team worldwide is a key collaborator in our global go to market strategy.”

“Adobe Anywhere’s collaborative capabilities are embedded directly in Adobe Premiere® Pro CC, a key component of Adobe Creative Cloud, enabling deep collaboration features for production workflows,” said Simon Williams, senior director of business development at Adobe. “The integration with eMAM provides our customers with a collaborative editing experience that further complements their Anywhere workflow.”
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About Adobe at NAB
At NAB 2015, Adobe is showcasing advances that radically improve how broadcasters, filmmakers and video professionals create, collaborate, deliver and monetize content across multiple screens. Adobe will preview major updates to the video applications in Adobe Creative Cloud, including Adobe Premiere Pro CC, Adobe After Effects CC, and unveil major enhancements to Adobe Primetime, the industry’s most advanced TV delivery and monetization platform, which will help broadcasters and pay TV providers scale video delivery across OTT and other devices. Adobe also announced important updates to Adobe Anywhere, the collaborative workflow platform that empowers users of Adobe Premiere Pro CC and Adobe Prelude CC to work together using centralized media and shared projects. In addition, Adobe is unveiling Candy, a new mobile app that will reinvent the color workflow for editors and Adobe Character Animator, a new professional-quality animation tool that brings characters to life using a webcam, microphone and facial gestures. To learn more about Adobe Creative Cloud and Adobe video tools, go to www.adobe.com/go/video. More information about Adobe at NAB can be found here: http://adobe.ly/1GPXwdB, or see Adobe at NAB in Booth SL5110.


About Empress  (www.empressmam.com)
Empress Media Asset Management, LLC is a privately held company providing media asset management and workflow management solutions for broadcast, media, and corporate clients including its eMAM Online, eMAM EZ, eMAM Vault, eMAM Workgroup, and eMAM Enterprise product lines. It is part of the Empress family of companies, which includes Empress Cybernetic Systems Private Limited, specializing in customized software development, Empress Media Inc., one of the largest distributors of blank recording media and supplies, and Real Big Hits, which helps aspiring creatives get discovered and funded. For more information visit www.empressmam.com.







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